MULTI-JACK STRUCTURES WILL NOT BE
RETURNING in 2019
June 25, 2019
The RISE is 100% committed to bringing you the best and most authentic jack o'lantern experiences in the world for an affordable price.
In order to deliver The RISE experience to you and keep the event affordable, we had to replace Multi-jack structures with other premium content this year.
These multi-pumpkin displays have only been on display at The RISE for 5 of the past 8 years. These items take as much as 18-months to design and build before they are able to be displayed at The RISE.
An entire shows worth of these structures cost almost a quarter of a million dollars to design, build, store, transport, and maintain in one season. During the brief time we displayed these items, the costs continued to rise and we've been extremely proud to not have passed these costs along to visitors in terms of increased ticket prices. We haven't raised ticket prices since 2014 and we want to keep it that way in 2019!
We realized that if we were to make these items in 2019, we'd have no choice but to raise ticket prices considerably. After a long and deep dive into the financials, we realized that ticket prices would need to be raised considerably, as much as $10 per ticket on average, in order to deliver these items. This would have resulted in ticket prices landing somewhere well north of $30 per ticket, most likely around $35.
We know that some of our guests would be happy to pay these higher prices but ultimately determined that more guests would not.
So we decided to eliminate these items from the show this year and replace them with other premium content. We have been laser focused this off-season on a few areas which could be highlighted in the RISE acronym:
Real Pumpkins - We pride ourselves on displaying jack o'lanterns carved from real pumpkins.
Immersive Experience - This year we totally overhauled the event to make the experience more immersive so you better feel like you're in the content and not just looking at it.
Sustainable Practices - We are actively working on initiatives to reduce carbon emissions in the production of our events.
Economic Ticket Pricing - We are committed to keeping ticket prices fair so the event is affordable and accessible to as many guests as possible.
We're not necessarily shelving multi-jack displays forever. However, doing so for 2019 and replacing them with other premium content was the best option that ensured we could keep ticket prices affordable and still deliver the best jack o'lantern experience in the world to our visitors.