MULTI-JACK STRUCTURES WILL NOT BE RETURNING in 2019
June 25, 2019
The RISE is 100% committed to bringing you the best and most authentic jack o'lantern experiences in the world for an affordable price.
In order to deliver The RISE experience to you and keep the event affordable, we had to replace Multi-jack structures with other premium content this year.
These multi-pumpkin displays have only been on display at The RISE for 5 of the past 8 years. These items take as much as 18-months to design and build before they are able to be displayed at The RISE.
An entire shows worth of these structures cost almost a quarter of a million dollars to design, build, store, transport, and maintain in one season. During the brief time we displayed these items, the costs continued to rise and we've been extremely proud to not have passed these costs along to visitors in terms of increased ticket prices. We haven't raised ticket prices since 2014 and we want to keep it that way in 2019!
We realized that if we were to make these items in 2019, we'd have no choice but to raise ticket prices considerably. After a long and deep dive into the financials, we realized that ticket prices would need to be raised considerably, as much as $10 per ticket on average, in order to deliver these items. This would have resulted in ticket prices landing somewhere well north of $30 per ticket, most likely around $35.
We know that some of our guests would be happy to pay these higher prices but ultimately determined that more guests would not.
So we decided to eliminate these items from the show this year and replace them with other premium content. We have been laser focused this off-season on a few areas which could be highlighted in the RISE acronym:
We're not necessarily shelving multi-jack displays forever. However, doing so for 2019 and replacing them with other premium content was the best option that ensured we could keep ticket prices affordable and still deliver the best jack o'lantern experience in the world to our visitors.
Here's what people are saying about The RISE! (from recent emails sent to us)
THE RISE IS FAMILY-FRIENDLY, SAFE FUN FOR VISITORS OF ALL AGES!
WE LOOK FORWARD TO SEEING YOU AT ONE OF OUR EVENTS THIS YEAR!
Come See Us at Any of These Six Locations in 2019!
And Tell Your Friends to Check Us Out, too!
Old Westbury Gardens, Long Island
Presented by RISE of the Jack O'Lanterns
Secaucus, New Jersey
New York City
Westchester, New York
Chicago Botanic Gardens
Night of 1,000 Jack O'Lanterns
Los Angeles (Location TBD)